Project X - a potential future
What might the lives of our customers be in the future, and how can Xfinity help
Background
We wanted to take a look at what Xfinity might look like seven years in the future. Through months of workshops and iteration, it was agreed that a short film would be the best way to bring this to life.
Here we followed the journey of a family as they relocated across the country, showcasing not only how seamless this transition can be, but how, through proactive moments, Xfinity keeps people connected.
Role
Worked with stakeholders to collaborate and iterate into this future world
Led hardware design, digital design, and brand teams to help envision UX and UI experiences that could deliver these future concepts
Liaise with outside production agency to ensure Xfinity was properly conceptualized and brought to life / interacted with properly in the story, including working on set during production, and in their studio during post production
