Xfinity Hardware
`Evolving from an engineering lead products to devices that you are proud to have in your home
Background
Xfinity was going through a transformation. They wanted to be customer led organization, but had been lead by engineering for so long.
As the creative leader, I worked to change perceptions within and externally to Comcast, and build a design team and a proper design process to elevate the physical hardware to be good guests in Xfinity’s customer’s homes.
When I arrived at Comcast, there was one designer who couldn’t talk directly to the manufacturers and could only hand over images instead of CAD. Since then we have a successful established process, with an internal industrial design team - that has released to market dozens of award winning products.
The work has been awarded both Utility & Design pattens, as well as awards from Red Dot, iF and more.
Role
Built team’s span of control from Remotes and Set Top boxes, to all of Xfinity’s physical devices
Established and evolved design language as the Xfinity Brand evolved and customer needs changed.
Ensured team worked on all elements of design, from the external form, to labels, to getting started guides, lighting and packaging
Brought design thinking into industrial design practice with key focuses on physical/digital symbiotic relationship and human interface best practices.
Advocating and partnering with Business and Product leaders
Making necessary connections & collaboration with manufacturing partners, against internal log jams, to ensure work met customer needs.
